The Byrd Theatre has served the community for 92 years, and leaders say they won’t let a pandemic stop it now.
The theatre has partnered with some of the independent distributors to release films digitally during their theatrical release phase in a virtual screening room. Patrons can “rent” the film, enjoy from the comfort of their home, and the theatre receives a portion of the revenue. These films are not available on other streaming services. The films range from comedies to documentaries. Some of the distributors are also creating Q&A programs that can be virtually attended with directors and cast and the Byrd Theatre is inviting all its patrons to take advantage of these opportunities as well.
“We must adapt and change to support the needs of our community during this difficult time.” Says Ted Haynes, President, Byrd Theatre Foundation. He goes on to say, “We hope to be open and seeing our patrons in person and offering the great programming people love, but in the meantime, we are offering programming to meet them where they are – at home.”
The virtual screening room is adding something new almost weekly. Last week Other Music, a documentary about a record shop was added, and this week adds The Etruscan’s Smile, Bacarau, Driveways and a few others.
In addition to the virtual screening room, staff and board members have been taking fans behind the scenes in Facebook Live tours. So far they have shared the Wurlitzer Organ with Bob Gulledge, house organist, going up into the attic to show the inner workings of the organ, Damion Champ, head projectionist, showing off the projection booth as well as the lowering of the Grand Chandelier.
Gibson Worsham, board member, shared extensive knowledge and information on the incredible murals around the building. Upcoming tours include Wednesday, April 29th at 6 pm with Susan Reed, Byrd Theatre Foundation board secretary and Director of Historic Preservation at Glave and Holmes Architecture will discuss the amazing architectural details in the theatre. Keep an eye out on the Facebook page for more events. These have been watched around the world.
“We hope these programming options bring joy and entertainment to our community while everyone is at home. We are fortunate to be able to offer this and in return, the community has been donating to help us maintain our operations, and renting the films also helps add to the operating bottom line,” Haynes concluded.
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May 08, 2020 at 08:27PM
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